Packaging as Innovation: How CPG Brands Are Using Packaging to Drive Product Differentiation
By Doug Fullenkamp, Partner, Tenzing Consulting Innovation in the CPG world does not always start in the lab anymore. With fewer truly new product launches and increasing competition, brands are realizing that the fastest way to stand out may not be through the product itself but through the packaging that surrounds it. Packaging has evolved […]
Why Now is the Time for Food Producers to Rethink Cost Savings
By Howard Graham, Director, Tenzing Consulting A question for procurement and sourcing professionals: Have any of your suppliers sent you a notice of across-the-board price increases in the last 12 months? If so, whether you managed to push back or not, it probably left you wondering, how do I keep hitting my savings targets in […]